PEDIGREE
DONATION GLASSES
ONE CINEMA SCREEN,
TWO SIMULTANEOUS STORIES
By adapting the way 3D glasses work, we were able to simultaneously project two entirely different films on the same screen.
Before the movie, cinemagoers were faced with a choice: donate and receive a yellow pair of glasses, or pay nothing and receive a red pair. That decision determined the fate of the dog.
RECEIVE A RED PAIR
THE DOG ISN’T FOUND
SEE THE DIFFERENCE A DONATION MAKES
RECEIVE A YELLOW PAIR
SEE THE DOG GET RESCUED