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PEDIGREE

DONATION GLASSES

GOLD LION | YELLOW PENCIL | TITANIUM

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SEE THE DIFFERENCE
A DONATION MAKES

ONE CINEMA SCREEN,
TWO SIMULTANEOUS STORIES

By adapting the way 3D glasses work, we were able to simultaneously project two entirely different films on the same screen. Before the movie, cinemagoers were faced with a choice: donate and receive a yellow pair of glasses, or pay nothing and receive a red pair. That decision determined the fate of the dog.

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