VOLVO x TIKTOK
Brought in-house at AKQA as a dual Creative Director / Director I was asked to create social-native content for Volvo's TikTok account. The brief was to deliver work that felt seamlessly social in tone and visual craft, as the previous approach of re-cutting TV commercials wasn’t landing with the TikTok audience.
Briefed just days before an influencer event, I had to concept, present, and prep the shoot, mindful that every script had to be executed around the main proceedings with minimal impact. Working with a small team, I developed a suite of lifestyle and feature concepts for Volvo's entire range of new vehicles: eight pieces to capture nimbly as the event ran. We'd pull each vehicle as it became available, shoot our coverage, then return it.
My creative and production experience let me hold the balance between brand integrity and a genuinely social-appropriate tone and execution, and I was trusted to run the shoot without client supervision, so the first they saw of the work was the nearly-complete edits. Writing & directing on the fly let me spot new ideas in the moment, so across the two days, the eight planned videos became fourteen unique pieces of approved and delivered content.
JAE MORRISON
CREATIVE DIRECTOR | DIRECTOR | ORIGINAL MUSIC
DOP | DRONE | EDIT | GRADE & POST
VOLVO x TIKTOK
Brought in-house at AKQA as a dual Creative Director / Director I was asked to create social-native content for Volvo's TikTok account. The brief was to deliver work that felt seamlessly social in tone and visual craft, as the previous approach of re-cutting TV commercials wasn’t landing with the TikTok audience.
Briefed just days before an influencer event, I had to concept, present, and prep the shoot, mindful that every script had to be executed around the main proceedings with minimal impact. Working with a small team, I developed a suite of lifestyle and feature concepts for Volvo's entire range of new vehicles: eight pieces to capture nimbly as the event ran. We'd pull each vehicle as it became available, shoot our coverage, then return it.
My creative and production experience let me hold the balance between brand integrity and a genuinely social-appropriate tone and execution, and that meant I was trusted to run the shoot without client supervision, so the first they saw of the work was the nearly-complete edits. Writing & directing on the fly let me spot new ideas in the moment, so across the two days, the eight planned videos became fourteen unique pieces of approved and delivered content.