SONY PLAYSTATION
LITTLEBIGPLANET

MAKE ANYTHING, PLAY WITH EVERYTHING


JAE MORRISON

EUROPEAN/ASIA-PACIFIC CREATIVE DIRECTOR | ‘FART PLANET’ DIRECTOR
2D/3D GRAPHIC DESIGN & ANIMATION

PLAYFUL, PLAY-THROUGH EXECUTIONS

LittleBIGPlanet enables gamers to make, and play with everything. To demonstrate this truth, we flew a diverse gaggle of directors and designers to Media Molecule (the UK game developers) to build unique worlds in-game, each narrated by our memorable characters.

These ‘guided walk-throughs’ were recorded in-game, live. The worlds were also made public, for anyone to explore.

To deepen local connection to a global launch, we briefed our regional offices to cast locally iconic voice talent, ensuring the characters and playful tone felt specific and relatable.

The same consideration extended to the graphic design. Working with the developers, we exported in-game assets, then I rebuilt them to allow for multi-language translation / outputs. This enabled bespoke intro & outro sequences that maintained the premium level of visual craft inherent to LittleBIGPlanet’s charming, handmade aesthetic.

We even played with the end-voice, having an operatic tenor sing ‘Play with everythiiiiiiing!‘