SONY PLAYSTATION
LITTLEBIGPLANET
MAKE ANYTHING, PLAY WITH EVERYTHING
JAE MORRISON
EUROPEAN/ASIA-PACIFIC CREATIVE DIRECTOR | ‘FART PLANET’ DIRECTOR2D/3D GRAPHIC DESIGN & ANIMATION
PLAYFUL, PLAY-THROUGH EXECUTIONS
LittleBIGPlanet enables gamers to make, and play with everything. To demonstrate this truth, we flew a diverse gaggle of directors and designers to Media Molecule (the UK game developers) to build unique worlds in-game, each narrated by our memorable characters.
These ‘guided walk-throughs’ were recorded in-game, live. The worlds were also made public, for anyone to explore.
To deepen local connection to a global launch, we briefed our regional offices to cast locally iconic voice talent, ensuring the characters and playful tone felt specific and relatable.
The same consideration extended to the graphic design. Working with the developers, we exported in-game assets, then I rebuilt them to allow for multi-language translation / outputs. This enabled bespoke intro & outro sequences that maintained the premium level of visual craft inherent to LittleBIGPlanet’s charming, handmade aesthetic.
We even played with the end-voice, having an operatic tenor sing ‘Play with everythiiiiiiing!‘
These ‘guided walk-throughs’ were recorded in-game, live. The worlds were also made public, for anyone to explore.
To deepen local connection to a global launch, we briefed our regional offices to cast locally iconic voice talent, ensuring the characters and playful tone felt specific and relatable.
The same consideration extended to the graphic design. Working with the developers, we exported in-game assets, then I rebuilt them to allow for multi-language translation / outputs. This enabled bespoke intro & outro sequences that maintained the premium level of visual craft inherent to LittleBIGPlanet’s charming, handmade aesthetic.
We even played with the end-voice, having an operatic tenor sing ‘Play with everythiiiiiiing!‘