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- LEVI STRAUSS & CO -
REAR VIEW GIRLS
CULTURAL PHENOMENON
"We asked for a conversation, what they gave us was a cultural phenomenon."
Walter A Hass. Levi Strauss & Co, Global Marketing Group.

20 million views in ten days (when that was a big number)
Director Brian De Palma (Scarface) saw it, then incorporated it into his film 'Passion'
Remade by Conan O'Brien and UK paper The Sun
Featured on CNN, Australia's Channel 9, The Huffington Post and The Today Show
Number 1 on the Ad Age Viral Video Chart
- CONAN -
FEATURED & REMADE THE VIDEO 
- BEHIND THE BEHIND -
HOW ‘THEY’ DID IT