AXIS
Bronze: TV Commercial Campaign Above 30sec.
Finalist: Sound Design.


VFX
Fisher & Paykel’s new global brand campaign needed a distinct look and was to be shot in black and white.
I wanted to heighten a real moment, shifting from a social scene to a moment of delicious silence when the food arrives.  
To achieve this, I needed to be able to dynamically control the lighting so the background could fall away as the guests focused in on their food.
So I developed a unique lighting technique to light the set with.

Using LED lamps with controllable colour set to 100% green, red or blue, the frame was divided into foreground, mid-ground and background.
This was done by bathing the foreground (the actors) in the green light, the mid-ground in blue and the background in red.
The camera’s RGB sensor recorded the continuous lighting set up to different channels allowing us to animate, grade and manipulate each area in post.
We could dynamically over or under expose every channel and have the mid-ground and background fade away seamlessly.
This also meant the piece could be edited in any order and have the lighting perfectly matched across any cut.
Another advantage was that it allowed us to key away backgrounds to enhance the space, without any rotoscoping.

With a limited time in a multi-million dollar property, the innovative technique enabled the shoot to be focused on performance,
rather than be distracted by traditional on-set dynamic lighting.

PRODUCTION STILLS